5 Growth Hacks for Small Businesses
Tips for Growing your Small Business
Growth hacking is a term used to describe the adoption of various disciplines, to boost your company’s growth as quickly as possible. Here are 5 quick-fire growth hacks to give your business a leg-up.
We could all use business advice from time to time, no matter how savvy we might be. The fact is that landscapes change – the digital marketing arena is constantly evolving and industries fluctuate all the time in terms of competition. It always pays to stay ahead of the game, whether your area of focus is product development, sales or marketing.
So without further ado, here’s what you can implement at a reasonably low cost:
Understand the importance of content marketing
DemandMetric reported that compared with traditional marketing, content marketing costs 62% less to implement and generates 3 times more leads. With stats like that, you’d be mad not to jump on this.
If you haven’t yet got a content strategy, create one. At the very least get a blog on your site and this as your outlet for publishing useful content to your target audience. Also look to distribute your content through social media channels, emails and whitepapers and ensure you have a clear CTA to help convert leads to sales.
The average customer visits a website 9 times before purchasing, so targeting these customers is extremely valuable, to maximise conversion. There is a variety of different ways to do this, based on the type of software you might have, but one way is to use Google and Facebook remarketing. This simply involves adding a pixel to your site that recognises returning visitors and shows them targeted ads. Thankfully ads are far less annoying than they used to be because they are much more relevant to what people actually want.
Ensure you have reviews
Reviews are testament to why people should use you. In a world where information is so accessible, people generally look for reviews before they buy. In fact, according to BrightLocal 84% of people feel like online reviews are as trustworthy as personal recommendations – and we all know how powerful word of mouth is.
Ensure you have a review section on your website that’s easily accessible to potential customers. If you can pull through some of these to individual product or service pages, even better.
Work on you areas of weakness
If you’ve got some stand out strengths, it’s tempting to focus on these areas, but in doing so you can neglect areas of weakness that if nurtured, could actually help drive up your strengths.
If you have three key services and are only performing well in one, you could risk diluting your business reputation if feedback on your other two services suggests you need to improve. On the flip side of that, if you aim to grow and improve these areas, your brand as a whole will become more reputable, boosting your business as a whole.
It’s easy to want to take control of everything when you’re a business owner, but you can’t be an expert in everything. If you have gone to the trouble of recruiting a team of people, be sure to use them – their skills and knowledge were why you hired them in the first place.
Don’t be scared to let go of the reins and delegate. Your staff will feel more empowered and valued and will take pride in their work.
Your business should be a well-oiled engine where everyone shares the load and stress is minimised.